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The Spanish town from which the significant design brands come

The Spanish town from which the significant design brands come 

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The Spanish town from which the significant design brands come 

The town of Ubrique in southern Spain is delightful yet far away. There is no air terminal, no train station, and even sporadic transports. Situated in a valley encompassed by high mountains, the simplest method to arrive is via vehicle. 

Be that as it may, even streets cause bother because of various turns and gaps. The closest town is Seville, 75 km away. Away from significant style capitals, for example, Paris, New York, Milan and London. 

The district is a piece of the White Village Road, a visitor course in numerous regions in Andalusia, where all houses are situated in this shading.

But besides tourism, there is another very important activity in the village - the leather industry. Ulrike provides leather products for major fashion brands.

Louis Vuitton, Gucci, Hermes, Chanel, Chloe, Louie, and Columbia Herrera are known to use craftsmen in the region to produce handbags and wallets. But almost none of these brands are willing to recognize.

Confidentiality is due to the fear that someone will benefit and do counterfeiting - a problem that can lead to significant brand losses. Juan Antonio Sanchez, chief executive of the Rachel leather brand, says big companies have very strict requirements.

"We need to sign a confidentiality agreement - both the factory, the manager and all the staff," he said. "Everyone has an individual contract and cannot fire or export designs or anything else related to products," Sanchez said.

His brand, which he inherits from his father, has been operating in the industry for four decades. But Ubricke was dedicated to the skin for a long time. It all started more than 200 years ago and is limited to the skin.

The largest producer in Spain

Over time, things evolved into fine leather goods that the municipality now owes its fame. The skin is obtained from other municipalities already experienced and the local population is engaged in more specialized tasks.

More than half of them work in the leather trade, producing most of the goods sold in Spain, but also suppliers of foreign fashion brands.

The techniques needed to produce such good quality products are passed on from generation to generation. Sanchez says most of his neighbors have acquired those skills in their youth while watching their parents work.

"This technique can only be transferred from father to son, because it is very specialized. It seems like they carry it with their blood." These skills, refined for generations, attracted major brands that discovered the abilities of Ubrick residents, which in most cases passed with verbal words.

José Urrutia, founder of the shoe and fashion brand La Portigna, says he has learned from his knowledge about Ubric's hidden talent. "I asked for samples and I was surprised at the quality of the production," he says.

For Urrutia, the village's history and the way it sells its products are inherited from its predecessors and part of its appeal because it helps it bring a historic touch to its brand.

He shares the idea of ​​setting up his company from his mother, an emotional traveler who befriends writer Ernest Hemingway during his strange journeys around the world.

As she delved deeper into her portraits, Orotia felt nostalgic, when everything was special and was considered a treasure.

The industry is disappearing

That's why he wanted to recreate that feeling in his products. "At Ubricke people are very good and they help you because they have a lot of experience. They have been in this business for centuries." According to him, this type of handicraft is slow but exact die and is increasingly difficult to find in other parts of the world.

“The whole concept of craftsmanship dies,” says Orotia with admiration, “The good thing about this place is that it's not a street or several houses, but an entire village.” While acknowledging that it can cut costs and increase production elsewhere, he insists it is unimportant.

“A good bag needs a certain amount of hours.” Orotia says, “It's not possible to deceive.” Some local factories have started using assembly lines to speed up the process, but many others refuse to do so.

Made in Ubrica

Jorge Oliva Perez, director of El Potro, a local leather brand, claims that each bag is 100% manufactured by one worker, except for the pieces and design. Like most people working here, it would like to be recognized by the tag "Made in Ubricke".

"I think that's very important for our future," he points out.

This may be useful in the face of low-cost competitors threatening to enter their territory. Although the village did not encounter such a problem for the first time. Ten years ago, during the financial crisis, domestic producers experienced a significant drop in orders.

Many major brands choose to change the supplier to reduce costs. Most choose China and other Asian countries. Other brands continue to work with artisans at Ubricke, but work is dwindling and many people lose their jobs and have to look for livelihoods in other industries.

But Uberick's cultural adviser Jose Manuel Fernandez Rivera says many workers continued to work because they knew their quality was higher and that customers would return. It turns out to be right. A year later, most brands returned.

“The Chinese learn very quickly.” Fernandes says: “We know they don't have access to the quality and detail we provide in every element, and that's exactly what brands are looking for.”

Another reason to return to Europe is the difficulty of selling Asian-made pouch to its main customers - people living in Hong Kong, China and Singapore.

When a person is willing to pay hundreds or even thousands of dollars for a designer bag of French or Italian brands, the last thing they expect is to produce it in their own country.Of course, he wants a literal approach.

“You have to work with your hands in this work.” Sanchez concludes, “Every product is different because it's made at the same time.”